A stylish new Website, SEO and Google Search Ads boosted Site Visitors by over 43% for this B2B Software

APPCAN  I  FIELD SOFTWARE 

AppCan is a groundbreaking mobile device-based B2B software solution that transforms the way construction field workers record, manage and distribute data.

Initially, Profile was commissioned by AppCan to design show stands for a major trade exhibition. Phase Two was to replace their outdated, ineffective website with a completely new site – with a clear brief to increase site traffic and improve conversions (site enquiries).

Our research indicated there were three key issues with the old site: ineffective SEO, low-quality content and a poor user experience.

Following thorough planning and working closely with the client, Profile conceived, wrote and produced entirely new, and substantially expanded content to feature in a much larger website.

Search-optimised copy was professionally written to incorporate more detailed, but clearer, product information whilst employing target keywords, industry language and compelling CTAs.

New construction-industry imagery was carefully selected to engage the target audience, together with new graphics to help convey the complex product narrative.

A new distinctive design, subtle animations and bespoke navigation menus were developed to separate AppCan from the often uninspiring websites of their software competitors and provide a more intuitive, engaging and user-friendly visitor experience.

Following the successful launch of the website, AppCan commissioned us to design and deliver a range of digital marketing services including ongoing SEO maintenance, CRO (Conversion Rate Optimisation), Google PPC (Pay-Per-Click) search advertising campaigns, and email marketing.

In the first year alone, the new website generated a 43% growth in overall site visitors, traffic from organic searches increased by 50% and AppCan now enjoy a steady stream of commercial website enquiries.

“Excellent. A super partner for marketing/brand strategy and website creation/management (optimisation).
Like having your own in-house team! ⭐⭐⭐⭐⭐”