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marketing strategy logo branding exhibition stand design social media advertising web banner design

Our SEO services, Google ad campaigns and email marketing doubled our client’s sales in just 6 months

MILAN Skin Clinic Logo
MILAN SKIN CLINIC  I 
MEDICAL AESTHETICS

MILAN Skin Clinic specialise in advanced medical aesthetics. Led by expert medical consultants and using state-of-the-art technology, they provide an extensive range of professional skin, face, and body treatments.

MILAN Skin Clinic opened for business in May 2022, but developer issues meant their new website wasn’t online during the first four months of trading. With much lost time, the client wanted the expertise and energy of a digital marketing specialist to generate much-needed website traffic and e-commerce sales, so we were delighted when we were appointed in September 2022.

Search Engine Optimisation (SEO)
At launch, the website, and domain name were completely new; no domain authority, no ranked keywords, no backlinks, and no site visitors!
Following detailed competitor research and keyword planning, we employed a wide range of specialist technical (off-page) and content (on-page) SEO techniques to optimise the website for organic search.
From zero, the site now has over 25 Google first-page ranked keywords and averages 600 organic website visitors per month.

User Experience Optimisation (UX)
Whilst the client were happy with the overall site design, our audits indicated there was much scope to improve the user experience and optimise sales conversions.
So to make the user journey simple, stress-free, and direct, we updated banner imagery and messaging, added compelling CTAs, simplified menu navigation, added site search, enhanced existing page content and created new key pages with search-optimised content.

Google Search Ads (PPC)
As an accredited Google Partner, we know our Google Ads campaigns can provide fast and effective results – even with a modest budget.
Following careful planning, we wrote and produced a series of highly targetted responsive search ads – aimed at the client’s specific audience and location. 

Email Marketing
Utilising a customer database from an allied sister company, we independently design, write and deliver weekly email campaigns. Based on our marketing activity plan, emails incorporate special offers and promotions in line with annual celebrations, holidays and seasons.

In the first 6 months, our digital marketing activity produced over 8,500 website visitors, generating a 97% increase in overall sales.

PROJECTS

Search Engine Optimisation
User Experience Optimisation
Paid Search Marketing
Email Marketing
Ongoing Site Maintenance
Ongoing SEO Maintenance

EXPERTISE

I  Website Strategy & Planning
I  SEO & Keyword Research
I  Web Design
I  SEO Copywriting
I  WordPress & CSS Development
Google PPC Search Advertising
I  Email Marketing Management

User Experience, Conversion Rate & Organic Search Optimisations

Search Engine Optimisation, Keyword Planning & SEO Copywriting

Formulate, Configure and Manage ongoing Discounts, Offers and Promotions

STRATEGY

CREATIVE

GROWTH

PROFILE CREATIVE

Arquen House,
4-6 Spicer Street,
St Albans, Herts AL3 4PQ

CONTACT

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