Our digital marketing campaigns produced a 25% uplift in online Christmas sales for this upscale grocer

melrose and morgan logo

Melrose and Morgan are a gourmet delicatessen, artisan bakery and high-end grocer with a large e-commerce store and shops in London’s upmarket Primrose Hill and Hampstead.

Initially, Melrose and Morgan appointed Profile to make a range of conversion rate optimisations, front-end content updates and technical fixes to their Shopify site:

I  New, improved and updated theme designs, menus, pages, collections, banners and notifications.

I  Identify and fix multiple issues and errors relating to store collections, local deliveries and next day shipping.

I  Research, identify, test and implement an entirely new local delivery solution providing next-day trackable courier deliveries within Greater London.

Following the success of these design and function projects, Profile was appointed principal web developers.

In February 2020, we were delighted to also be retained as digital marketing partners, delivering a highly effective range of marketing strategies including SEO, CRO, pay-per-click ad campaigns, and email marketing.

In December 2021, our digital marketing campaigns generated an above-target 25% uplift in YoY online Christmas sales.

“Thank you, we are really happy with the results. Many thanks for all your work and support on our campaigns! Onwards and upwards for 2022!”


I  Shopify Design & Development
I  Search Engine Optimisation
I  Paid Search Marketing
I  Email Marketing
I  Ongoing Site Updates & Maintenance
I  Ongoing SEO Maintenance


I  Keyword Planning & SEO Copywriting
I  SEO Research & Implementation
I  Web Design & CRO
I  Shopify & CSS Development
I  Google PPC Campaign Management
I  Google Merchant Product Management
I  Email Marketing Management

melrose and Morgan website

Shopify E-Commerce Website Design & Responsive Development

melrose and morgan website

Keyword Planning, Search Engine Optimisation, Conversion Rate Optimisation

melrose and morgan google shopping adsv

Google Shopping PPC Advertising Campaigns & Google Merchant Product Management

melrose and morgan google shopping ads

Google Search PPC Advertising Campaigns & Keyword Planning

Website Subscriptions & Email Marketing Campaigns





Tyttenhanger House,
Tyttenhanger Park, St Albans,
Hertfordshire AL4 0PG, UK