A Christmas takeover at London tube stations drove custom to nearby Swarovski stores.

SWAROVSKI I CRYSTAL

Known for its innovative excellence, flair for trends and collaborations with world-class designers, Swarovski is globally renowned for its premium crystal glass.

Working closely with the designer, Profile produced and delivered multiple assets for an advertising takeover at London’s Oxford Street station.

A combination of digital and printed escalator panels, 6 sheet and across-track 12 sheet posters filled almost the entire station with a stunning pre-Christmas campaign promoting the nearby Oxford Street flagship store.