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Our website updates, SEO and PPC campaigns drove a whopping 377% increase in YoY online sales

botanico vida logo
BOTÁNICO VIDA  I  SKINCARE

Botánico Vida is a UK-based organic skincare brand. Their lovely and award-winning ethnical products, Omega Oil and Omega Balm, are clinically proven to naturally relieve dry skin and prevent stretch marks and scars.

Botánico Vida’s original web developers created the online store on the Shopify e-commerce platform but were then not able to provide further support, so in 2020 Profile was appointed to make a series of much-needed conversion rate optimisations including technical fixes, function enhancements, advanced features and content updates:

I  Postcode Store Locator (with Google Maps API and store database)
I  GDPR Compliance Function
I  Subscribe & Save Function
I  Pre-Order Function
I  Customer Reviews App (plus import existing Amazon reviews)
I  Customer Testimonials Page
I  Blog Journal with bespoke Category Filters
I  Navigation & Menu Updates

Following these successful changes, we were tasked to produce an entirely new Shopify store site for Botánico Vida USA. Initially a clone of the UK store, we fully designed, configured, and updated the store backend for the US distributor and the front end for new American customers. Both sites now operate with geo-location switching to automatically deliver the appropriate store.

Today, Profile is not only contracted as Botánico Vida’s principal web designers and developers, we are also proud to be retained as digital marketing partners, and now deliver a wide range of highly effective marketing strategies including SEO, CRO, Store Promotions, Pay-Per-Click Ad Campaigns, and Email Marketing.

Over the first 6 months of 2021, the newly updated and search-optimised website together with our digital marketing campaigns produced a 377% increase in YoY online sales.

PROJECTS

I  Shopify Design & Development
I  Search Engine Optimisation
I  Paid Search Marketing
I  Ongoing Site Updates & CMS Support
I  Ongoing SEO Maintenance
I  Email Marketing

EXPERTISE

I  Website Marketing Strategy
I  Web Design & Shopify Development
I  SEO & Keyword Research & Copywriting
I  Image Selection & Retouching
I  Google PPC Search Advertising
I  Facebook PPC Advertising
I  Amazon PPC Advertising
I  Email Marketing Management

Botanico Vida Website

Shopify E-Commerce Website Design & Responsive Development, SEO and CRO

Botanico Vida Website

Web Strategy, Design & Shopify Development, SEO Keyword Research & Copywriting

Botanico Vida Website
botanico vida website

Amazon UK & USA Video, Product and Brand Advertising Campaigns

Facebook and Instagram UK & USA Advertising Campaigns

Botanico Vida Google Search Results

Google UK & USA Search Advertising Campaigns

STRATEGY

CREATIVE

GROWTH

PROFILE CREATIVE

Tyttenhanger House,
Tyttenhanger Park, St Albans,
Hertfordshire AL4 0PG, UK

CONTACT